Part of properly marketing your business is to choose the best logo design possible. After all, this is the first thing that a lot of your clients are going to think of whenever they hear your business’ name. For this reason, it’s important for your logo to be easily recognizable too.
Things to Consider When Designing a Logo
The first thing that you need to think about is your logo’s purpose. This is important because your logo is going to be different depending upon whether you’re going to use it on your website or on your company’s stationary. If you plan on using your logo for different things, then you’ll need for it to look good in both small and large print. At the same time, you must also take the colors into consideration and those colors will need to be easily reproduced.
Since your logo design represents your company it should put forth the image that you wish portray. For instance, if you’re a lawyer, you’ll want a professional, yet somewhat conservative design. On the other hand, if you’re a professional entertainer, you’ll want something that’s both fun and light-hearted.
It’s also important for your logo to be original. If it looks to similar to other businesses’ logos, then your customers will find it difficult to tell you apart from these other companies. This also means that your design needs to be unique as well so that your customers will know that you have something that’s both new and different to offer them.
Of course, with all of this in mind, it’s just as important for your logo to actually appeal to your target audience. Herein think about whether you want something that’s trendy or traditional. This will depend upon who your target audience actually is. Failure to take this into consideration may mean that your business gets passed over and the competition will get the sale instead. So, while a trendy logo may be eye-catching, it may not be memorable. Remember, trends come and go; you want to be here in the future.
Along with your basic logo design, you’ll also want to create a slogan. It should only contain a couple of words unless you have a really simple design. After all, you don’t want the slogan to overpower the design. Of course, you also don’t want the design to overpower the slogan.
Designing Your Logo
Whenever you choose to design your own logo (logo ontwerpen in Dutch), you’ll need to familiarize yourself with the basics of a computer design software program. There are lots of free programs online that you can use, along with tutorials to help you learn how to use them or you can also do some experimenting yourself.
Of course, experimenting is important whenever you’re designing a logo. You’ll want to see how various fonts, colors, symbols, background colors and layers look together. This is why it’s important to make sure that the program you use has various things like this for you to choose from. Sometimes they will even have pre-made designs for various industries (i.e. clothing, food, pets).
Another option is to actually invest in a good, graphic design software program to use in designing logos. This will make sure that you have everything that you need and that you’ll be able to add things on if you find that you need something that doesn’t already come with the software.
Sometimes you can download things to use for free but other times they will cost a nominal fee. Nevertheless, this is what most professional graphic designers use because they want to be able to have the best, sharpest designs possible. Of course, if you don’t want to pay for a program to only use once in a while, you could hire a designer who already owns such a logo design program to do the work for you.
A Final Word about Logo Design
Your logo design should be original and it should also stand out. Make sure that it reflects your company’s purpose and can be easily distinguishable from others. The colors that you use should go well with your design. In order to create the best logo possible, you may need to hire a professional to create it for you.